PENN-RICH is the new line of Woolrich brand, dedicated to young people.
The challenge taken up by WP Lavori in Corso has been to decline the historic values of the brand Woolrich, outdoor by 1830, in an urban interpretation, showcasing the historical fabric of the brand with new fit and contemporary detail. The values and the guidelines of Woolrich (outodoor, miilitary, workwear and varsity) as seen with a more youthful and ironic details.
The new logo reinvents the square sheep of the 70’s and it makes the distinctive and characteristic element of all clothing.
The challenge taken up by WP Lavori in Corso has been to decline the historic values of the brand Woolrich, outdoor by 1830, in an urban interpretation, showcasing the historical fabric of the brand with new fit and contemporary detail. The values and the guidelines of Woolrich (outodoor, miilitary, workwear and varsity) as seen with a more youthful and ironic details.
The new logo reinvents the square sheep of the 70’s and it makes the distinctive and characteristic element of all clothing.
PENN-RICH è la nuova linea del brand Woolrich, dedicata ai giovani.
La sfida raccolta da WP Lavori in Corso è stata quella di declinare i valori storici del marchio Woolrich, outdoor dal 1830, in un’interpretazione urban, proponendo i tessuti storici del marchio con nuovi fit e dettagli contemporanei. I valori e le linee guida dell’identità Woolrich (outodoor, miilitary, workwear e varsity) visti con un taglio più giovane e ironico.
Il nuovo logo reinventa la square sheep degli anni70 e ne fa l’elemento distintivo e caratterizzante di tutti i capi.
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